|Apps / Manage apps purchased through Apple VPP|
By default, apps that you purchased through the Apple Volume Purchase Program (VPP) are automatically assigned to the device on which the app is installed. If the device does not support the assignment of VPP apps, the app is assigned to the user that is assigned to the device.
You can invert the order of precedence and favor user assignment over device assignment, or you can disable automatic assignment and instead assign VPP apps manually, as described in Manually assign VPP apps.
The automatic assignment of VPP apps is configured per customer.