Apple Business apps

With Apple Business (formerly Apple Business Manager), you can buy iOS, iPadOS, and macOS app licenses in volume for distribution within your organization.

You can integrate Sophos Mobile with Apple Business to assign these apps to devices or users.

Assigning Apple Business apps to users or devices

For iPhones and iPads, you can choose to assign an Apple Business app to a user or a device. For Macs, you assign Apple Business apps to devices.

To simplify deployment, we recommend that you assign apps to devices.

The following rules apply:

• When you assign an app to users, they can install it on all their Apple Business managed iPhones and iPads.
• When you assign an app to an iPhone or iPad, you don't need to associate it with an Apple Account (formerly Apple ID).
• When you assign an app to a Mac, it's available to all users who sign in to that Mac.

Inviting users to Apple Business

Before you can assign an app to a user, you must invite them to Apple Business.

This step isn't required for devices.

Installing Apple Business apps

You install Apple Business apps through Sophos Mobile, the same way you install other apps.

On iPhones and iPads (but not on Macs), users can install apps from the App Store.

Unassigning Apple Business apps

You unassign an Apple Business app in the following ways:

• You deselect the required users or devices on the app's details page.
• iPhones and iPads: You deselect the app on a user's details page.
• Macs: You transfer a task bundle with an Unassign VPP app task to the device.

Licenses for apps assigned to devices are automatically released in the following situations:

• The app is uninstalled.
• The device is unenrolled from Sophos Mobile.

Licenses for apps assigned to users aren't automatically released.